What a Landscaping Website Really Costs, in Money and in Time

What are your options for getting a landscaping website?

You can build it yourself, hire a freelancer, sign with an agency or use a done-for-you service like Pixlel, and each trades money, time and control.

There are four common ways landscapers end up with a website. They differ less in what the site looks like on day one and more in who keeps it current once the season starts.

• Do-it-yourself builder: Wix, Squarespace, GoDaddy and similar tools. Low monthly cost, but you write the pages, size the photos and make every change yourself.
• Freelancer: a one-time build fee, then you are on your own or paying by the hour for changes. Quality and follow-through vary a lot.
• Agency: usually a setup fee plus a monthly retainer, often bundled with ads or SEO. They do the work, but many keep the domain or lock you into a contract.
• Done-for-you service: Pixlel builds the site, hosts it and makes your changes for one flat plan. You send photos and service updates by text message whenever something changes.

None of these options is right for every landscaping company. A landscaper who likes tinkering on winter evenings can do fine with a builder. An owner who is on a mower six days a week usually cannot. For what a good site should hold no matter who builds it, see our page on landscaping websites.

What does Pixlel cost for a landscaping website?

Pixlel costs $79 a month or $756 a year, about $63 a month, with hosting, updates and changes included and the extra packages optional.

Here are Pixlel's prices, the same for every landscaping site:

• Monthly plan: $79 a month, with hosting, updates and your change requests included.
• Annual plan: $756 a year, which works out to $63 a month for the same hosting, updates and changes.
• Annual plan paid within four hours of your build: $588 for the year, a discount offered only during that window.
• Local visibility package: $997 one time, optional, for landscapers who want more pages for the towns around their routes.
• Expanded package: $1,997 one time, optional, for a larger service area.

The first build is free, so you can review the finished site before you pay anything. The plan covers hosting, updates and the content changes you request. When you add aeration in the fall, take on snow removal, or finish a patio worth showing off, you text us and it goes up. There is no software to learn and no login to remember.

Most owner-operators only need the plan. The packages make sense once your routes cover enough towns that each one deserves its own page.

What does a do-it-yourself builder really cost a landscaper?

The monthly fee is small, but the hours add up, since every evening spent resizing photos or fixing pages is an evening not spent on estimates.

A builder's monthly fee looks like the cheap choice, but the part that never shows on the bill is the time you put into it. The Bureau of Labor Statistics puts the median wage for landscaping workers at $18.82 an hour, and as the owner your hour is worth more than that. A weekend spent building a site in March, plus an hour here and there all season, is real money.

The other cost is a site that quietly stops working. A RapidWebLaunch audit summarized by Webtonic found that 42 percent of trade websites have no analytics at all, and the average mobile speed score was 58. On a landscaping site, the usual culprit is a gallery of full-size phone photos that takes forever to load.

If you already have a builder site, it is not wasted, because the words and photos can move over to a new site. Our page on the best website builders for landscapers compares the main options side by side.

What should you watch for in agency and freelancer pricing?

Check who owns the domain, how long the contract runs, what each change costs and whether ads or SEO fees are hidden inside one monthly bill.

Agency and freelancer prices vary too much to quote fairly, so focus on terms instead of the headline number. Before you sign, or if you are already paying one, get clear answers to these questions:

• Domain ownership: the domain should be registered in your name, not the agency's.
• Contract length: long terms with early cancellation fees are common. Know the exit before you start.
• Cost of changes: adding a new service or a batch of project photos should not mean a new invoice every time.
• Bundled services: many agencies roll ads, SEO and the site into one monthly bill. Ask for each piece separately so you can see what the site alone costs.
• Access to your numbers: you should have access to your own analytics and know how many people visit.

If you cannot get straight answers, that tells you something. A website you cannot control is an ongoing liability, even when the monthly price is low.

What does a landscaping website need to be worth the money?

It needs your services split into maintenance and installs, your towns, real job photos, a quote form and your number on every page, all loading fast.

An inexpensive site that brings in no calls ultimately costs more than a reasonably priced site that does, so whatever you pay, make sure the site includes these basics:

• Separate pages for weekly maintenance and for design and install work.
• A list of the communities and neighborhoods included in your service area.
• Real before and after photos of patios, walls, beds and lawns.
• An estimate request form that asks for the property address, the type of project and a yard photo.
• Your phone number at the top of every page, with tap-to-call.
• A link from your Google Business Profile to the site.

That last item matters more than it looks, since POI Data finds 44 percent of lawn care listings on Google have no website, which means many profiles send people nowhere. Our guide on what to put on a landscaping company website covers each piece in more detail.

How do you know if a landscaping website is paying for itself?

Track where each new customer found you. If one route customer or one install a season came from the site, compare that to what you paid for the year.

You do not need fancy reports to answer this. Ask every new customer how they found you, and write it down. If a homeowner says they searched, found your Google profile and then looked at your site, that counts.

Then do the simple math for your own business. A weekly mowing customer who stays from spring to fall is worth a full season of visits, and many come back the next year. A single patio or retaining wall job can be worth more than that. Compare the value of the customers who came through the site with what the site cost you for the year, including your own time.

Nobody can promise how many calls a site will bring. What a site does is make sure the people your reviews and referrals send your way can find you and reach you. To see how a site fits next to referrals and lead apps, read how landscapers get leads.

Is a monthly plan or a one-time build better for a landscaper?

A one-time build costs less on day one, but a monthly plan keeps the site current through the season without taking your time to do it.

A one-time build feels like owning the site outright. The problem shows up in the second season. Services change, you add a town, you finish projects worth showing, and someone has to update the site. With a one-time build, that someone is you or an hourly freelancer.

A monthly plan folds the updates into the price. That is why Pixlel uses one: the site keeps up with your business without pulling you off the route. If you would rather handle updates yourself, a builder or a one-time build can work, as long as you actually do them.

When you are ready to see what your site would look like, build your site, since the first build is free.

By the numbers

Lawn care listings with no website (POI Data)

44% Source: POI Data, 2026

Trade websites with no analytics (Webtonic/RapidWebLaunch)

42% Source: Webtonic summarizing RapidWebLaunch, 2026

Avg mobile speed score, trade sites (Webtonic/RapidWebLaunch)

58 Source: Webtonic summarizing RapidWebLaunch, 2026

Median hourly wage, landscaping workers (U.S. Bureau of Labor Statistics)

$18.82 Source: U.S. Bureau of Labor Statistics, OEWS, 2025

Pixlel monthly plan (Pixlel pricing)

$79 Source: Pixlel pricing